HOW I WORK

A precise system. Personalized to you.

A precise system. Personalized to you.

I work directly with B2B founders to identify what matters most now, make better GTM and sales decisions, and build the systems required to reach their first €1M in annual revenue.

I work directly with B2B founders to identify what matters most now, make better GTM and sales decisions, and build the systems required to reach their first €1M in annual revenue.

Work with me

Part advisor. Part coach. Part operating partner.

Part advisor. Part coach. Part operating partner.

High-touch GTM and sales coaching, adapted to every founder, B2B company, market, stage and current bottleneck.

You do not need another generic playbook.

You do not need another generic playbook.

Every startup has a different product, market, founder, sales motion and constraint. The principles are repeatable. The decisions are not.

I use proven frameworks and systems, then apply them with you to your specific company and situation.

WHAT WE WORK ON

We work on the right topic, in the right order, at the right time.

We work on the right topic, in the right order, at the right time.

ICP → Positioning → Messaging → Offer → Product → Lead Gen & Sales → Scaling

ICP → Positioning → Messaging → Offer → Product → Lead Gen & Sales → Scaling

The broader work can also include product / market learning, founder-led sales, sales process, commercial hiring and the daily decisions that make a system stick.

The broader work can also include product / market learning, founder-led sales, sales process, commercial hiring and the daily decisions that make a system stick.

Strategy is only useful if you can execute it.

Strategy is only useful if you can execute it.

Advisory

Diagnose the commercial bottleneck. Make better strategic decisions. Choose the right priorities. Design GTM and sales systems.

Coaching

Improve founder sales skills. Prepare for difficult conversations. Stay focused and accountable. Build confidence through repetition and feedback.

Ongoing support

Work through real situations as they happen. Review messaging, deals, hiring decisions and GTM experiments. Adapt the plan as new information appears.

Close enough to understand the details. Senior enough to challenge the decisions.

Close enough to understand the details. Senior enough to challenge the decisions.

I work directly with the founder: high-touch, candid, practical and personalized. There are no junior consultants and no generic curriculum.

The goal is not to make founders dependent on advice. It is to make them better operators.

What founders should get from the work.

What founders should get from the work.

Clarity on what to do next
A sharper ICP and positioning
Stronger founder-led sales
A repeatable GTM motion
Better commercial decisions
A path toward €1M in annual revenue

Clarity on what to do next
A sharper ICP and positioning
Stronger founder-led sales
A repeatable GTM motion
Better commercial decisions
A path toward €1M in annual revenue

FOUNDER PERSPECTIVES

The work, in founders’ words.

The work, in founders’ words.

“Working with Guillaume was incredible for both me and the company. It helped me transition from a founder who knew some sales to one who was confident as a salesperson and later on sales leader. Guillaume also was key in crafting the right sales process for us. His expertise helped us go upmarket, close the first clients, allowing us to close significantly larger opportunities. He also greatly contributed in the recruitment of our first hires in the sales team. All in all, Guillaume was a game-changer for our growth!”

Eiso Kant

Co-Founder of poolside.ai (exit to Nvidia)

“Guillaume is a beast. Over four years at Algolia, he was our top-performing Enterprise sales manager, consistently crushing quota and leading strategic deals. He successfully designed and closed our largest and most critical contracts across mid-market and Enterprise segments.”

Nicolas Dessaigne

Nicolas Dessaigne

General Partner at Y Combinator; Co-Founder of Algolia

“Guillaume is the GOAT! The best decision that I ever took as a founder was to work with Guillaume. Not only he's truly an amazing human being, giving energy and intensity in every call and messages, but he's also committed to truly understand your product and help you shape the sales strategy on the long run. His experiences have been more than valuable and clearly there is a before and after when you're working with him. In the first call with him, he opened the pathway to understand how to make our company scale the first 0-1M while setting up the stepping stones for the next milestones. Can't recommend enough as a technical founder."

Roni Carta

CEO & Founder of Depi.security

“Guillaume helped us compress what would have taken a full year of trial and error into just a few months by implementing the right process and tactics. He guided us all the way to the €1M milestone. That included structuring our sales engine, improving how we prioritize, and helping us recruit the right people at the right time. He delivered on his mandate: take us to €1M.”

Boris Toledano

Co-Founder of Linkup.so

"Guillaume has played a key role in building the foundations of our sales org and taking us to €1M ARR. Not only was he a demanding coach who helped me significantly improve my sales skills, but he was also a sparring partner on all my GTM topics (recruitment, pricing, etc.). I recommend him to any ambitious founder who wants to put their business on the path to success."

Ferdinand Terme

CEO & Co-founder of Pletor.ai

“Guillaume has been invaluable for helping us structure our commercial approach & creating a scalable, repetitive, predictable sales process. Since we worked together our deal size grew 4x, our messaging resonates better and we are closing customers faster. Beyond the companies growth, Guillaume helps cutting through the noise of fast-changing priorities and his advices have helped me grow as a founder. I recommend Guillaume to every founder that is looking to crack the PMF and upgrade their sales game.”

Arthur Pentecoste

Co-founder & CEO Zenyt.ai

Helping software founders go from their first customers to €1M ARR.

Helping software founders go from their first customers to €1M ARR.

Work with me