Practical GTM and sales ideas for B2B software founders.

Early sales aren’t about vision, they’re about solving one urgent problem now. Nail a small outcome first, then earn trust to expand.

Early-stage founders fail by chasing outcomes. Focus on inputs, prospects, follow-ups, conversations, to drive real startup traction.

Startup tactics won’t save you if you

Early-stage startup? Stop chasing partnerships. Learn why they fail before $1M ARR—and what to do instead to drive real growth.

You don’t need a full tech stack to get traction. Learn the 5 essential tools every SaaS founder needs to land customers—and spend under $100/month doing it.

You nailed the call—but the deal stalled. Learn how to prevent pipeline limbo with micro-commitments, champions, founder touchpoints, and exec alignment.

Cold emails not working? Learn why personalized Loom videos outperform mass outreach and how founders can turn effort into proof that gets replies.

Founders often sell features. But executives buy trust, safety, and career protection. Learn 3 mental triggers that drive B2B decisions—and how to position for them.

description: Cold email not working? The problem isn’t your copy—it’s your ICP. Learn how to define and validate a high-signal outbound ICP that drives real replies. canonical: https://www.guillaumeduvaux.com/guillaume-duvaux-blog/what-id-do-today-if-i-were-de

Hard work won’t save a product nobody needs. Learn how to fix product-ICP misalignment, stop false traction, and build a solution buyers truly want.

Early sales don’t mean traction. Learn how to turn one lucky deal into a repeatable, scalable B2B sales engine with tested hypotheses and founder-led discovery.

Features don’t sell. Learn how People, Process, and Money consequences shape urgency—and how to translate pain into business logic that closes deals.

Learn how to raise your next pre-seed or seed round with precision. This guide shows founders how to frame milestones, run a real fundraising process, and turn traction into a compelling narrative.

Early-stage founders often cave in sales negotiations. Learn why discounting isn

Most SaaS POCs stall instead of close. Learn how to define success, align stakeholders, and turn proofs-of-concept into real revenue-driving deals.

Product-led growth is powerful—but not early on. Learn why founder-led sales is the real unlock for SaaS startups under $1M ARR and when to layer in PLG.

description: Your first call can make or break the deal. Learn a 2.5-step strategy that helped a founder boost conversion from 13% to 33%—without a full demo. canonical: https://www.guillaumeduvaux.com/guillaume-duvaux-blog/rethink-your-first-call-strategy-to-

description: Oversharing kills deals. Learn how to control your sales narrative by revealing the right information at the right time—and why timing can close six-figure contracts. - [Testimonials](https://www.guillaumeduvaux.com/testimonials-guillaume-duvaux)

Building a great product isn’t enough. Discover the two failure points that kill SaaS startups before $1M ARR—and how to fix them with a proven GTM strategy.

description: Most SaaS founders struggle with sales. Learn a proven 5-step process to define your ICP, improve outreach, run better sales calls, and close more deals. - [Testimonials](https://www.guillaumeduvaux.com/testimonials-guillaume-duvaux) - [My Mission

description: "Reaching $1M ARR changes everything for a SaaS startup: discover why this milestone is crucial and how to get there without raising funds or hiring too early." - [Testimonials](https://www.guillaumeduvaux.com/testimonials-guillaume-duvaux) - [My

Most B2B startup founders fail not because they don