Go-to-market & Sales Advisor
Ambitious tech startup founders
trust me to become excellent at
Positioning, Messaging and Sales.
Ambitious tech startup founders
trust me to become excellent at Positioning, Messaging and Sales.
Go-to-market & Sales Advisor
Ambitious tech startup founders
trust me to become excellent at Positioning, Messaging and Sales.
Trusted by LEADING STARTUPS FOUNDERS & INVESTORS
Trusted by
LEADING STARTUPS
FOUNDERS & INVESTORS
“Guillaume was key in crafting
the right sales process for us. ”
"Working with Guillaume was incredible for both me and the company. It helped me transition from a founder who knew some sales to one who was confident as a salesperson and later on sales leader. Guillaume also was key in crafting the right sales process for us. His expertise helped us shift upmarket, allowing us to close significantly larger opportunities. He also greatly contributed in the recruitment of our first hires in the sales team. All in all, Guillaume was a game-changer for our growth!"
Eiso KANT
Co-founder of poolside ai,
raised $626M.
Ex CEO and Founder of Athenian,
“Guillaume was key in crafting
the right sales process for us. ”
"Working with Guillaume was incredible for both me and the company. It helped me transition from a founder who knew some sales to one who was confident as a salesperson and later on sales leader. Guillaume also was key in crafting the right sales process for us. His expertise helped us shift upmarket, allowing us to close significantly larger opportunities. He also greatly contributed in the recruitment of our first hires in the sales team. All in all, Guillaume was a game-changer for our growth!"
Eiso KANT
Co-founder of poolside ai,
raised $626M.
Ex CEO and Founder of Athenian,
“Guillaume was key
in crafting
the right sales process
for us. ”
"Working with Guillaume was incredible for both me and the company. It helped me transition from a founder who knew some sales to one who was confident as a salesperson and later on sales leader. Guillaume also was key in crafting the right sales process for us. His expertise helped us shift upmarket, allowing us to close significantly larger opportunities. He also greatly contributed in the recruitment of our first hires in the sales team. All in all, Guillaume was a game-changer for our growth!"
Eiso KANT
Co-founder of poolside ai,
raised $626M.
Ex CEO and Founder of Athenian,
“Getting excellent at Sales
and 2x our ARR
in 3 months"
"As a SaaS founder, Guillaume's coaching has been transformative for me to become excellent at sales. In just three months, we've seen our monthly recurring revenue double. Deals now close faster, with our deal size soaring to four times its previous value, all while improving predictability. Leveraging his startup founder background, Guillaume also provides invaluable insights into our strategy, positioning, pricing, and recruitment. His impact has been profound to Escape!"
Tristan KALOS
CEO & Co-founder of
Escape, the API Security Platform,
Raised $6M in Seed,
YCombinator W2023.
“Getting excellent at Sales
and 2x our ARR
in 3 months"
"As a SaaS founder, Guillaume's coaching has been transformative for me to become excellent at sales. In just three months, we've seen our monthly recurring revenue double. Deals now close faster, with our deal size soaring to four times its previous value, all while improving predictability. Leveraging his startup founder background, Guillaume also provides invaluable insights into our strategy, positioning, pricing, and recruitment. His impact has been profound to Escape!"
Tristan KALOS
CEO & Co-founder of
Escape, the API Security Platform,
Raised $6M in Seed,
YCombinator W2023.
“Getting excellent at Sales
and 2x our ARR
in 3 months"
"As a SaaS founder, Guillaume's coaching has been transformative for me to become excellent at sales. In just three months, we've seen our monthly recurring revenue double. Deals now close faster, with our deal size soaring to four times its previous value, all while improving predictability. Leveraging his startup founder background, Guillaume also provides invaluable insights into our strategy, positioning, pricing, and recruitment. His impact has been profound to Escape!"
Tristan KALOS
CEO & Co-founder of
Escape, the API Security Platform,
Raised $6M in Seed,
YCombinator W2023.
“Guillaume played a significant role
in helping us win a crucial RFP.”
"Thanks to his profound understanding of sales processes, Guillaume played a significant role in helping us win a crucial RFP. Moreover, his ability to define and articulate our core messaging has significantly enhanced how our prospects perceive us, ensuring our message resonates deeply with our target audience. Furthermore, Guillaume's insights into startup sales dynamics and strategic positioning of our product offering have been instrumental in elevating our business acquisition strategies."
Romain LIBEAU
Co-founder & CEO of Pivot
“Guillaume played a significant role
in helping us win a crucial RFP.”
"Thanks to his profound understanding of sales processes, Guillaume played a significant role in helping us win a crucial RFP. Moreover, his ability to define and articulate our core messaging has significantly enhanced how our prospects perceive us, ensuring our message resonates deeply with our target audience. Furthermore, Guillaume's insights into startup sales dynamics and strategic positioning of our product offering have been instrumental in elevating our business acquisition strategies."
Romain LIBEAU
Co-founder & CEO of Pivot
“Guillaume played a significant role
in helping us win a crucial RFP.”
"Thanks to his profound understanding of sales processes, Guillaume played a significant role in helping us win a crucial RFP. Moreover, his ability to define and articulate our core messaging has significantly enhanced how our prospects perceive us, ensuring our message resonates deeply with our target audience. Furthermore, Guillaume's insights into startup sales dynamics and strategic positioning of our product offering have been instrumental in elevating our business acquisition strategies."
Romain LIBEAU
Co-founder & CEO of Pivot
“Formulating &
implementing a crisp GTM
Strategy”
"With Guillaume we sharpened our commercial proposition substantially. His (1) tangible support on formulating a crisp GTM strategy, (2) coaching and reflection sessions on sales execution, (3) creation of materials such as business cases, sales pitches and investor updates, proved valuable. With his support, we generated more influx and throughput in our sales pipelines. Highly recommended."
Bart VOORN
CEO & Co-founder of Strm
“Formulating &
implementing a crisp GTM
Strategy”
"With Guillaume we sharpened our commercial proposition substantially. His (1) tangible support on formulating a crisp GTM strategy, (2) coaching and reflection sessions on sales execution, (3) creation of materials such as business cases, sales pitches and investor updates, proved valuable. With his support, we generated more influx and throughput in our sales pipelines. Highly recommended."
Bart VOORN
CEO & Co-founder of Strm
“Formulating &
implementing a crisp GTM
Strategy”
"With Guillaume we sharpened our commercial proposition substantially. His (1) tangible support on formulating a crisp GTM strategy, (2) coaching and reflection sessions on sales execution, (3) creation of materials such as business cases, sales pitches and investor updates, proved valuable. With his support, we generated more influx and throughput in our sales pipelines. Highly recommended."
Bart VOORN
CEO & Co-founder of Strm
“Implementing powerful closing
strategies and tactics”
"Guillaume has empowered us with a clear and compelling sales narrative. His invaluable assistance in deal negotiations, crafting persuasive pitches, and implementing powerful closing strategies and tactics has been transformative. His background and expertise in enterprise sales make him an exceptional asset for any entrepreneur or account executive looking to elevate their sales game."
Jean-Loup KARST
Co-founder of joinsecret.com,
the #1 SaaS deals marketplace
for startups.
“Implementing powerful closing
strategies and tactics”
"Guillaume has empowered us with a clear and compelling sales narrative. His invaluable assistance in deal negotiations, crafting persuasive pitches, and implementing powerful closing strategies and tactics has been transformative. His background and expertise in enterprise sales make him an exceptional asset for any entrepreneur or account executive looking to elevate their sales game."
Jean-Loup KARST
Co-founder of joinsecret.com,
the #1 SaaS deals marketplace
for startups.
“Implementing powerful closing
strategies and tactics”
"Guillaume has empowered us with a clear and compelling sales narrative. His invaluable assistance in deal negotiations, crafting persuasive pitches, and implementing powerful closing strategies and tactics has been transformative. His background and expertise in enterprise sales make him an exceptional asset for any entrepreneur or account executive looking to elevate their sales game."
Jean-Loup KARST
Co-founder of joinsecret.com,
the #1 SaaS deals marketplace
for startups.
“Navigate the intricate interplay
between
market/product/customer”
"Guillaume is, without a doubt, an outstanding operator. His profound knowledge of the SaaS world and the sales process is rarely matched. Guillaume's dedication to delivering exceptional results is essentially a status quo for him. What sets Guillaume apart is his comprehensive understanding of both internal and external factors that shape a SaaS business and its products. He can really navigate the intricate interplay between market/product/customer, allowing him to offer invaluable insights and strategies that drive success."
Alex KUDELKA
Co-founder & CRO of Glassfy
“Navigate the intricate interplay
between
market/product/customer”
"Guillaume is, without a doubt, an outstanding operator. His profound knowledge of the SaaS world and the sales process is rarely matched. Guillaume's dedication to delivering exceptional results is essentially a status quo for him. What sets Guillaume apart is his comprehensive understanding of both internal and external factors that shape a SaaS business and its products. He can really navigate the intricate interplay between market/product/customer, allowing him to offer invaluable insights and strategies that drive success."
Alex KUDELKA
Co-founder & CRO of Glassfy
“Navigate the intricate interplay
between
market/product/customer”
"Guillaume is, without a doubt, an outstanding operator. His profound knowledge of the SaaS world and the sales process is rarely matched. Guillaume's dedication to delivering exceptional results is essentially a status quo for him. What sets Guillaume apart is his comprehensive understanding of both internal and external factors that shape a SaaS business and its products. He can really navigate the intricate interplay between market/product/customer, allowing him to offer invaluable insights and strategies that drive success."
Alex KUDELKA
Co-founder & CRO of Glassfy
About me
About me
About me
Over the past ten years, I've crafted revenue engines & teams, and sold software for startups and scale-ups. I joined Algolia as employee number 11, second in the business team, contributed to building and developing the revenue engine from $1M to $65M ARR globally. Transitioning to Datadog enriched my knowledge of enterprise sales methodologies.
Leaving Datadog, I founded Terality, securing close to $2M in Seed funding. We've scaled to a team of 8, with hundreds of users for our data processing engine designed for data scientists.
Since early 2022, I've been dedicated to empowering elite SaaS founding teams, accelerating their growth through top-notch sales and go-to-market strategies.
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